Why Texting Services Are So Effective
December 3, 2024
Why Texting Services Are So Effective
- High Open and Response Rates Text messages boast an impressive open rate of 98%, which is far higher than email (which hovers around 20%). This means that when you send a text, there's a strong likelihood your audience will see and read it. Additionally, texts are typically read within minutes of being received, making them one of the fastest ways to communicate.
- Instant and Convenient Communication Unlike emails or social media posts, text messages don’t require the recipient to open an app or website. Most people keep their phones within arm’s reach at all times, making texting a quick and convenient option for sending time-sensitive information or promotions.
- Personal and Direct Texting is a personal medium. It’s intimate and less formal than email, which allows you to create a more genuine connection with your audience. By using first names, customizing messages, and sending relevant content based on user preferences, you can make your audience feel valued and heard.
- Wide Reach Across Demographics While email and social media engagement can be dependent on age and technological access, nearly everyone—regardless of age, location, or tech-savviness—has access to a mobile phone and knows how to send and receive texts. This universal reach makes texting an ideal communication channel for all kinds of businesses.
Using texting to your advantage
How marketing your Town Hall will increase engagement
Mass texting (also known as SMS marketing) involves sending a text message to a large group of recipients simultaneously. Unlike traditional emails or social media posts, SMS messages are usually read within minutes of receipt, making them one of the most immediate ways to communicate with customers. Mass texting services typically allow you to send personalized messages, segment your audience, automate responses, and track performance—all through a simple interface. According to studies, SMS boasts an impressive open rate of 98%. In comparison, email open rates hover around 20%. The immediacy of text messages—being delivered directly to a customer’s phone—makes it nearly impossible to miss. Text messages are read within minutes, which means your audience can receive your messages almost immediately. Whether you’re sending a time-sensitive promotion or an important update, SMS ensures that your message reaches your audience in real-time. Mass texting doesn’t mean generic messages. With modern SMS platforms, you can personalize messages based on customer data. Addressing recipients by name, offering personalized discounts, or sending location-specific promotions makes the message feel tailored and relevant. Utilizing Watershed Messaging Services to increase your use of mass texting is a great way to improve engagement and have your message seen. Reach out to our team for further details on how to start utilizing mass text messaging in your marketing.
Benefits of adding Texting to your Marketing Strategy
How texts can get your message across
Keeping your audience engaged
Building a team along the way In this series on best practices, we will look into utilizing people who like your messaging and how to engage with them as volunteers.
Be a part of your community In this series on best practices, we will look into the ways you can engage with your community to help the efforts of your campaign.
Using the tools available In this series on best practices, we will learn how to use tools and technology to advance your messaging.
Creating open channels for engagement In this series on best practices, we will explore how to open up your messaging so it creates room for feedback and further engagement.
